Open a jar of gold dust and the first thought is usually the wrong one. It looks like metal. It behaves like metal in a photograph. People pick it up expecting it to be expensive for the reason metal is...

You want the potion. So you reach for the darkest thing on the shelf, pour it into a tall glass, and tip in a pinch of black shimmer. Then nothing happens. The drink looks like a drink. Halloween glitter drinks...

Standing in front of a shelf of shimmer, most people pick the shade they can already picture in the glass. It is a reasonable way to choose and it is not the way the shelf actually moves. We can see...

A shimmer serve crosses the room and every phone comes out. Your beverage director sees it happen twice and asks the only question a menu ever really asks: what does it cost us? So somebody does the sum off the...

You saw the video. A spoonful of shimmer goes into a mug, someone stirs, and the whole cup turns into a galaxy. So you tried edible glitter in coffee at home, and your cup just looked like coffee. Almost everyone...

Every planner who orders edible glitter for weddings asks the same question first, and it is never really about glitter. It is about standing at the back of a room while a hundred and fifty glasses go out on trays,...